"Who exactly seeks out a coach?  Winners who want even more out of life."  -- Chicago Tribune

   "Executives and HR managers know coaching is the most potent tool for inducing lasting personal change."  -- Ivy Business Journal 

   "Part therapist, part consultant, part motivational expert, part professional organizer, part friend, part nag -- the personal coach seeks to do for your life what a personal trainer does for your body."  -- Minneapolis-St. Paul Star-Tribune

   "Once used to bolster troubled staffers, coaching now is part of the standard leadership development training for elite executives and talented up-and-comers at IBM, Motorola, J.P. Morgan, Chase, and Hewlett Packard.  These companies are discreetly giving their best prospects what star athletes have long had:  a trusted adviser to help reach their goals."  -- CNN.com

   "Once reserved for executives and professional athletes, personal coaches ... are going mainstream."  --Christian Science Monitor

  "Got a nagging feeling that your life could be more fulfilling?  Want to change direction but aren't sure how to do it?  Here's how to jump start your new life today ... Hire a personal coach."  --Modern Maturity

  "Increasingly, nonprofit executives and managers are finding coaches a terrific sounding board and source of help in a demanding and complex job."  -- Nonprofit World

  "The goal of coaching is the goal of good management:  to make the most of an organization's valuable resources."  -- HARVARD BUSINESS REVIEW

  An Ethics Resource Center study found that 90% of employees value leaders with integrity as highly as they value income.

    The Manchester survey of 140 companies shows nine in 10 executives believe coaching to be worth their time and dollars.  The average return was more than $5 for each $1 spent.  -- The Denver Post

   "Coaching is the number two growth industry right behind IT (Information Technology) jobs, and it's the number one home-based profession." -- Starts--Up Magazine

    "What's really driving the boom in coaching, is this:  as we move from 30 miles an hour to 70 to 120 to 180......as we go from driving straight down the road to making right turns and left turns to abandoning  cars and getting motorcycles...the whole game changes, and a lot of people are trying to keep up, learn how not to fall."  --John Kotter, Professor of Leadership, Harvard Business School

   Bob Nardelli (CEO of Home Depot) believes that without a coach, people "will NEVER reach their maximum capabilities".

  "Executive coaches are not for the meek.  They're for people who value unambiguous feedback.  All coaches have one thing in common, it's that they are ruthlessly results-oriented."  --FAST COMPANY Magazine.

  "If ever stressed out corporate America could use a little couch-time, it's now. Trust in big companies is at an all-time low. Baby-boomers have been burned; Gen Xers aren't expecting the Corporation to take care of them. Under the circumstances, employees are much likelier to go outside and get independent advice to help them be better managers.  --Karen Cates, Assistant Professor of Organizational Behavior, Northwestern's Kellogg Graduate School of Management

  "Between 25 percent and 40 percent of Fortune 500 companies use executive coaches." --Recent survey by The Hay Group, International

  "I never cease to be amazed at the power of the coaching process to draw out the skills or talent that was previously hidden within an individual, and which invariably finds a way to solve a problem previously thought unsolvable." --John Russell, Managing Director, Harley-Davidson Europe Ltd.

  Asked for a conservative estimate of the the monetary payoff from the coaching they got, these managers described an average return of more than $100,000, or about six times what the coaching had cost their companies.  --FORTUNE MAGAZINE, 2/19/01